I am convinced thet a good design should be based on reliable 

and simple products, where beauty and technology perfectly intertwine,

but most of all a good design has to surpass fashion, to be modern but 

long-lasting. When a design is “good”, it lasts and becomes a “good” business.The best way to define a Good Design is to quote Dieter Rams:

he loved listing 10 rules a designer should follow to achieve a Good Design:

Good design is innovative

Good design makes a product useful

Good design is aesthetic

Good design makes a product understandable

Good design is unobtrusive

Good design is honest

Good design is long-lasting

Good design is thorough down to the last detail

Good design is environmentally-friendly

Good design is as little design as possible

Alessio Pozzoli was born in Milan in 1960.

He took a degree in CAR STYLING in 1983.

From 1984 to 1998, he worked together with the designer Isao Hosoe,

gaining a lot of experience in several fields such as office and home furniture,

electronic consumption, houseware, telecommunications and lamps.

He got in touch with important Italian and foreign companies.

A few of these projects have been selected several times for the “Compasso D’Oro” award, 

which he won in 1998. In 1995 he received the Smau award.

Other awards include the IF ’95 Industrie Forum Design Hannover,

The Good Design of the Chicago Athenaeum, ADI Design Index 2001, 2002 and 2003.

From 1990 he began working on personal projects for companies like Alessi, Twergi, 

Matteograssi, Status, MDF, Italtel, Ez' Ech, Giannini, Sesta, Majeel, Asa Plastici,

Sev, Telko, Sacmi, Outlook, Segis, Galbiati, China Foundation, Oulin Group,

Mox Motion Gate, Oulin Group, Galbiati, Ilpo, Yingao, Sanhe Cookware, Bioreset.

His projects have been selected for the exhibitions “Nuovo Bel Design”, 

Milan 1992 and “Design Miroir du Siecle Grand Palais”, Paris 1993.

In 2000 he opened his own office in Milan and today he actively works as designer 

for a few of the above-mentioned companies and as Art Director for the firm A.S.A. PLASTICI


via Enrico Fermi 22, 20090 Cesano Boscone Milano Italy  +39 3473726550